Adam Pracher is a deeply technical photographer with an unwavering passion for the craft. With a meticulous eye and a relentless drive to refine his skills, Adam thrives on the intersection of precision and artistry. His expertise in lighting and film photography sets him apart, as he finds joy in truly understanding the mechanics behind every frame.

Spending eight years as a photo assistant in Los Angeles, Adam honed his ability to execute complex shoots, learning from some of the best in the industry. His career also took him into television production, where he served as a production coordinator on Naked and Afraid, further sharpening his logistical and problem-solving skills. Most recently, he led the photography department at Modernica, bringing his keen vision and technical mastery to the forefront of product and editorial imagery.

Known for his patience, hard work, and meticulous nature, Adam is constantly working to improve—not just as a photographer, but as an artist. Whether behind the camera or on set, he approaches every project with precision and creativity.